The Power of Branded Content, and the Key to Efficient Content Development By Melanie Deziel | Founder, StoryFuel Content - the soul of the information you're sharing for your brand, self or organization. Content has the ability to be a total powerhouse or a complete bust. Melanie Deziel, founder of StoryFuel, discussed the power of... Continue Reading →
Stories are everywhere - literally and figuratively. As a marketer or advertiser, it is our job to tell a story in order to engage our consumers or potential customers. As an individual, we follow the same rules in wanting to engage our followers on a more personal or professional level. While it's nothing new, "stories"... Continue Reading →
SIMPLY LAUREN GRAY http://www.simplylaurengray.com Simply Lauren Gray is a fashion and lifestyle blog run by a girl who I went to school with. Lauren, the author, shares with her readers the latest trends, most thoughtful photography and interactive content. While she doesn't publish on her blog site daily, or even weekly, the author has linked... Continue Reading →
Over the course of the term, we discussed so many topics from the development of the internet to media law and restrictions. The content was always exciting, interesting and certainly relevant to life today. A few topics really stuck to my mind in the age of digital communications and how they will effect me. Nearing... Continue Reading →
2001... When I hear that year, I don't quite realize just how long ago that was. 17 years ago, Americans experience one of the most terrifying terrorist attacks of all time. The events of 9/11 are burned into our brains and many of us who were alive at that time can still remember exactly what... Continue Reading →
Journalism today is exploding - the way reporters cover events, the amount of time they do it in, and the people contribute to the media are at a peak. But, is this exciting or challenging for journalist today? My response: Journalism is always exciting. Whether it be a new event happening in the world or... Continue Reading →
Big Data, the mass amounts of data that is collected, analyzed and processed to discover patterns, correlations and trends amongst an audience or group of users. Today, big data is so prevalent to our lives and some of us aren't even aware of how frequently we are contributing to the information. One area of life... Continue Reading →
"Blacks Own Just Ten U.S. Television Stations. Here's Why." Media & Culture (pg. 430-31). According the research by Kristal Bren Zook, today's commercial broadcasting ownership is far below the diversity level in which it should be standing. As of recently, 94% of television, 94% of FM radio and 80% of AM radio was controlled under... Continue Reading →
The digital divide is something that many individuals with immediate and convenient access to technology do not necessarily think about. I take technology for granted every day as it has become such a normality to my life. I wake up, check my phone, go to work listening to the radio, spend the day using my... Continue Reading →
Every. Single. Day. Not even kidding - every day, I find myself using social media. I think the only way that I wouldn't is if I went unplugged for 24-hours (which I can and have done). But when my phone or computer is in front of me, it's so easy and convenient to open up... Continue Reading →
Theresa Messenger 